It doesn’t get to being bigger in the world of sports than the National Football League. The world’s most valuable brand started thinking into the future, and realized the engaging the youth market as a whole – ages 5 – 15 – was where they needed to be focused. Developing a kid-centric website was a no-brainer – but it needed to be more. Kids need to be entertained, and need to interact. A complete online virtual world (NFLRush Zone), a Task-based team game (MegaCore) and a marketing plan that reached over 500,000 unique users monthly did the trick.